Guiná is a company focused on the education and development of low-income youth, combining an academic methodology with hands-on experience. At the heart of its brand strategy is a powerful idea: being a bridge between potential, opportunity, and the future. The illustrations played a key role in the project. The concept of a turning point takes shape in the lettering of the logo. The visual system explores movement through angular geometric forms. The illustrated characters represent young people overcoming challenges, reinforcing the narrative of progress and growth.