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Nareza

BRAND STRATEGY & DESIGN, ILLUSTRATION, PACKAGING

Nareza is a vegan solid cosmetics brand for sensitive skin. We created this brand around a simple idea: better choices can be good for both people and the planet. The brand brings together nature, science, and personal care to advocate for a more mindful and uncomplicated skincare routine. The visual identity and illustrations highlight the connection between humans and nature. The result is a sensitive, contemporary brand in sync with a holistic approach to well-being.

Strategy & Brand Design: Estúdio Mira

Creative Direction: Juliana Azanha & Rachel Lisboa

Logo: Juliana Azanha & Rachel Lisboa

Packaging Design: Juliana Azanha

Illustrations: Rachel Lisboa

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Year 2024

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