Nuti was born as a response to the crazy wellness culture that turns food into a strict list of goals. The idea is simple: a drink that doesn’t want to teach you, convince you, or dictate your habits. It exists to taste good and, as a bonus, it also happens to be natural, organic, and full of great stuff. The main goal was to make the brand stand out on the shelf, as a young, cool and refreshing soft srink. We brought a lot of personality to the brand through colorful, unique fruit illustrations and fun stickers.