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The Loaf

BRAND STRATEGY & DESIGN, ILLUSTRATION

An artisan bakery that values slow processes and the act of sharing. The brand was born from its founder’s desire to slow down and embrace a calmer life, lived with more care and presence. The visual identity celebrates the handmade and personal nature of this craft, with hand-drawn elements that explore gesture and movement. The brand’s concept puts the bread as a means of true and meaningful connection between people, supported by illustrations of shared moments and the presence of the baker as a key character in the brand.

Strategy & Brand Design: Estúdio Mira

Creative Direction: Juliana Azanha & Rachel Lisboa

Logo: Juliana Azanha

Illustrations: Rachel Lisboa

Animations: Rachel Lisboa

 

Year 2025

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Shorlist Branding Latin American Design Awards 2026

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